The Accidental Tweeter: Twitter 101 for Nonprofit Staff New to Twitter
You've been made responsible for your nonprofit organization’s Twitter account, but you have little experience with Twitter and no communications training. How can you approach such a daunting task?
This webinar will teach you the basics of Twitter — how to tweet, what to tweet, and when — so you can get started building a Twitter presence for your nonprofit today! Here's what you'll learn:
- What is Twitter?
- What's a tweet?
- Account basics
- Likes and retweets
- Replies and mentions
- What to tweet
- How to know if what you're doing is working
How to Talk About Impact
Talking about the sector's public benefit.
Toronto’s community-based, nonprofit organizations range from health and social services to civic engagement, equity and diversity, arts and culture, environmental protection, sports and recreation, and much more — but all have care and service to Torontonians as a core value.
The nonprofit sector provides immense public benefit by working to build a better city. It is:
- key to Toronto’s economy, generating revenues of at least $14 billion annually (double the impact of the tourism sector) and over 8% of our GDP, and providing meaningful work for thousands of people
- a smart investment of municipal funds — nonprofit organizations help Torontonians live life well
- the sector that generates smart solutions that put people first
- the sector that builds stronger communities by responding to community needs
- key to strengthening democracy by holding decision-makers accountable to all residents and ensuring that the voices of those experiencing social barriers such as poverty are heard.
Talking about your organization's public benefit.
Complete this sentence: We build a better city by ____________________________.
Need ideas? The Ontario Nonprofit Network has some greats tips for talking about your organization’s impact. Here’s an example:
Our program helps [who?] people with intellectual disabilities [accomplish what?] develop life goals and access the supports they need to move forward on those goals. For example, we had [give concrete example of impact] one participant who used the plan we helped her develop to get a job working with one of our partners.”